The Museum of Hong Kong Literature Management Co., Ltd. ("the Company") respects the privacy rights of its users and is committed to complying with the provisions of the Personal Data (Privacy) Ordinance. The Company strives to ensure the privacy, confidentiality, and security of the personal data it holds. The Company also commits to ensuring that all its employees and agents uphold these responsibilities. Please read this policy carefully to understand how the Museum of Hong Kong Literature service platform (www.mhkl.com.hk) ("the Platform") collects, uses, and protects the information you provide. By browsing this website or using related services, you accept and agree to this privacy policy. This policy may change at any time, so please review it regularly.

1. Transaction Security

1.1 During the exchange of information, the Company provides a secure server for the Museum of Hong Kong Literature service platform, and uses advanced security encoding technology - The Secure Sockets Layer (SSL) to encrypt the data entered by customers, thereby striving to protect the security of user information.

1.2 When customers place orders, the Platform needs to know the user's name, email address, contact phone number, postal address, etc. If customers use a credit card for payment, the Platform also needs to know the credit card number and expiration date to process and fulfill the order. No one is allowed to extract this information without permission. In addition, the credit card center also needs to perform multi-level verification for the transaction.

1.3 The Platform sets up an independent and confidential server to store personal data. This server is not connected to any website. The Platform may provide statistics on customer-related information, turnover, usage density, and other online data, but these statistics will not contain any information that can identify individuals.

1.4 Despite the aforementioned, customer information obtained by co-branded webpages shared with others must be shared with the co-branded parties. The Platform will not be responsible for how these co-branded parties use such information.

2. Personal Data Security

2.1 To register for related website services, participate in promotional plans, or related activities on the Platform, users must provide personal data, which may include but is not limited to the following information:
(i) Username, gender, date of birth, identification number
(ii) Contact address
(iii) Telephone number
(iv) Email account
(v) Business information, such as company name and title
(vi) Transaction records
(vii) Credit card number, bank name, and credit card expiration date
(viii) Computer or mobile device IP address, real-time location data, browser settings, browsing history, and/or other internet log data
(ix) Other relevant information

2.2 Do not provide users' login name, membership account, password, or any personal data to any third party.

2.3 Users' membership account information and online identity profile are password protected, and only the user can access such personal information.

2.4 Users can use their login phone number, email, and password to modify their membership information and online identity profile.

2.5 Based on the nature of the internet, all actions taken by users after accessing or entering the Platform system using their login phone number, email, and password are regarded as actions of users.

2.6 When the Platform receives data transmitted by users, the Company will make every effort to ensure it is stored in a secure system. However, since the transmission of data over the internet cannot be guaranteed to be 100% secure, the Company cannot ensure the security of data transmitted or received, despite its efforts to protect user personal data. This risk is beyond the Company's responsibility.

2.7 The Platform will take appropriate security measures to protect users' personal data from misuse, loss, disclosure, or unauthorized access but will not be responsible for any misuse, loss, disclosure, or unauthorized access beyond its control. At the same time, users should take appropriate measures to ensure that their username and password are not disclosed.

2.8 The personal data provided by users that are incorrect or inaccurate will not be protected by this statement.

3. Use of Personal Data

3.1 The Platform may use the personal data collected from users for the following purposes (including but not limited to):

3.1.1 Applying for membership, verifying user identity, obtaining points and discounts, accumulating consumption amounts and points, shopping payments, deliveries, participation in activities, etc.

3.1.2 Processing users' orders.

3.1.3 Providing services to users.

3.1.4 Sending membership email communications to users from the Platform or from affiliated membership systems to provide member services.

3.1.5 Managing the daily operations of the member database.

3.1.6 Conducting surveys, user questionnaires, data analysis, and activities related to customers, products, and services.

3.1.7 Conducting market research, statistical analysis, and behavioral analysis.

3.1.8 Processing and following up on service requests, inquiries, and complaints.

3.1.9 Handling claims and/or litigation against the Company or any party.

3.1.10 Evaluating and further enhancing the Platform or affiliated membership systems' products and services.

3.1.11 For audit purposes.

3.1.12 Preventing and stopping fraud.

3.1.13 Disclosure required by applicable laws.

3.1.14 Any other uses directly related to the original purpose of collecting personal data.

3.2 The Platform may use various technologies, such as IP addresses and cookies, to collect data related to the use of services without requiring active provision from users. These data are used to gather user interest content, for statistical purposes, and to improve services.

4. Disclosure of Personal Data to the Third Party

4.1 Personal data provided by users will be kept confidential. The Platform will only use the collected member personal data and user data within the Platform or for specified services agreed upon by users in specified cooperative membership programs. The Platform will not sell, rent, or transfer the data to any person or organization in any form.

4.2 If required by law to fulfill legal responsibilities, provide services to users, or achieve the original or directly related purpose of collecting personal data, the Company may disclose user data to the third party (whether in Hong Kong or outside Hong Kong), including:

4.2.1 Courts with jurisdiction, law enforcement agencies, other government, statutory or regulatory bodies, agencies or organizations;

4.2.2 All persons to whom the Company is required to disclose such data pursuant to legal requirements or upon request by law enforcement agencies or other government departments and regulatory authorities;

4.2.3 Any subsidiaries, holding companies, affiliated companies, or companies under common control with the Company;

4.2.4 The Company's business partners or service providers;

4.2.5 Staff, contractors, consultants, accountants, lawyers, service providers, or others who provide services or advice to the Company or who ensure the data security necessary for the Company's operations;

4.2.6 Banks, financial institutions, insurance companies, or credit card issuing companies.

5. Use of Personal Data for Direct Marketing

5.1 The Company intends to use your personal data for marketing purposes, but the Company must obtain your consent before using it for this purpose. With your consent, the Company may use your [title, name, gender, date of birth, contact address, and email address] for the following purposes:

5.1.1 Marketing the products and services of the Company and the Company's group, as well as products and services of the Company's business partners or associated merchants (including but not limited to books, education, media and entertainment, retail, leisure, and sports).
5.1.2 Sending membership email communications via mail, the Platform, affiliated membership systems, or mobile applications to provide you with offers, rewards, and promotional information from the Company or associated merchants.

5.2 If you do not wish for your personal data to be used for marketing purposes, please notify us in writing or via email. Upon receipt of your notification, the Company will cease using your data for marketing purposes without charge.

6. External Links
This privacy policy statement applies only to the Platform website (www.mhkl.com.hk). The Platform website may contain links to other websites and webpages. Whenever a user activates any such links, for example by clicking on any banner advertisements, the user will have left the Platform website and mobile application. The personal data or any other information that the user provides to any other entity after leaving the Platform website and mobile application is not under the control of the Company.

Users assume all risks associated with browsing or using other websites. Users are encouraged to read the privacy policies of those platforms or links to ensure and undertake the safety of their personal data.

7. Retention of Personal Data
Unless otherwise required by law to retain your personal data for a specific period, the Company will only retain your personal data for as long as necessary to fulfill the original purpose for which it was collected, or for any directly related purpose. Afterward, the Company will securely destroy such data.

8. Inquiries and Changes to Personal Data

Under this privacy policy statement, users have the right to inquire about the use of personal data, request copies of their personal data, access personal data, and correct any inaccuracies. For inquiries and changes to personal data, please notify in writing:

The Museum of Hong Kong Literature
Attn: Customer Service Officer
Address: 3/F, 7 Mallory Street, Wan Chai, Hong Kong
Phone: (852) 2988 8331
Email: [email protected]
The Museum of Hong Kong Literature Management Co., Ltd. may charge a small fee to cover administrative costs for processing data access requests.

Commitment of the Hong Kong Museum of Literature Management Co., Ltd.
The Hong Kong Museum of Literature Management Co., Ltd. is committed to adhering to the provisions regarding the management of personal data under the Personal Data (Privacy) Ordinance. We ensure the privacy, confidentiality, and security of the personal data held by the Company. We are equally committed to ensuring that all our employees and agents uphold these responsibilities.